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Big Data: Understanding How Data Powers Big Business


This is Bill Schmarzo's first book he published. 

  • Shows how to decompose current business strategies in order tolink big data initiatives to the organization’s valuecreation processes
  • Explores different value creation processes and models
  • Explains issues surrounding operationalizing big data,including organizational structures, education challenges, and newbig data-related roles
  • Provides methodology worksheets and exercises so readers canapply techniques

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Big Data MBA: Driving Business Strategies with Data Science


This is Bill Schmarzo's second book he published.

  • Understand where and how to leverage big data
  • Integrate analytics into everyday operations
  • Structure your organization to drive analytic insights
  • Optimize processes, uncover opportunities, and stand out from the rest
  • Help business stakeholders to “think like a data scientist”
  • Understand appropriate business application of different analytic techniques

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Book Number 4..

In the works..